I think they got it okay with Thor:Ragnorok. Some amount of swag, added with few fan service-y bad ass moments, and sprinkeld with just an adequate amount of jokes here and there. The result? One helluva fun movie.
Unfortunately, Thor: Love and Thunder felt to keep the pace. I kinda feel they reduced Thor from the mighty god of thunder into some sort miserable jokester. Well more jokes, more stupid moments. And of course they wasted Christian Bale, sadly. Definitely the man of the show.